InstallPDF24Service -failed

CustomActionSchedule(Action=InstallPDF24Service,ActionType=3170,Source=C:\Program Files\PDF24\,Target=C:\Program Files\PDF24\pdf24.exe -log "C:\Program Files\PDF24\srvInst.log" -install -start,)
MSI (s) (BC:CC) [12:03:21:337]: Note: 1: 1721 2: InstallPDF24Service 3: C:\Program Files\PDF24\ 4: C:\Program Files\PDF24\pdf24.exe -log "C:\Program Files\PDF24\srvInst.log" -install -start
MSI (s) (BC:CC) [12:03:21:337]: Note: 1: 2205 2: 3: Error
MSI (s) (BC:CC) [12:03:21:337]: Note: 1: 2228 2: 3: Error 4: SELECT `Message` FROM `Error` WHERE `Error` = 1721
MSI (s) (BC:CC) [12:03:21:338]: Executing op: ActionStart(Name=StartServices,Description=Starting services,Template=Service: [1])
Info 1721.There is a problem with this Windows Installer package. A program required for this install to complete could not be run. Contact your support personnel or package vendor. Action: InstallPDF24Service, location: C:\Program Files\PDF24\, command: C:\Program Files\PDF24\pdf24.exe -log "C:\Program Files\PDF24\srvInst.log" -install -start
MSI (s) (BC:CC) [12:03:21:338]: Executing op: ProgressTotal(Total=1,Type=1,ByteEquivalent=1300000)
MSI (s) (BC:CC) [12:03:21:338]: Executing op: ServiceControl(,Name=PDF24,Action=1,Wait=1,)